Sep 13

Building Better RelationshipI know when I stared my online marketing career I didn’t know anything about relationship marketing.  Tell you the truth I wasn’t ready to learn since I was already knee keep in all basics.  In the beginning when you are starting your online business you have a few choices one is simply going for the quick sale and the other is thinking about how you can build a relationship with that customer and build long term customer value.  I know you say when your still a newbie and learning the ropes you don’t want to be bothered with building relationships.  I agree that when setting up your first website or starting up a new PPC campaign that you need to really nail down the basics first.  But as you start to get more seasoned start asking how you can can get inside your customers head, know what they really want and then custom tailor your marketing message to that match.

It isn’t as hard as you think, instead of driving that precious traffic you acquired straight to the advertisers product or service sales page where you will lose them forever once they click away.  Why not entice them to start building a relationship with you by giving them an irresistible offer.  Offer a free white paper, ebook or product that matches what your prospect is looking for.  For this to be very effective it has to be of value, something they could not get anywhere else.  They have to feel that if I don’t act now and sign up for this offer that they will truly be missing out on something good.  When you do this you will see the conversions for your opt-in list sky rocket and most people visiting your site won’t even give it a second thought and gladly give you their contact info.

The seeds of relationship marketing have been planted, you have started off this relationship by giving away yourself, your time creating this product, this is something of immense value.  This harbors reciprocity and builds trust, your customer begins to feel indebted to you and on a subconscious level wants to give back.  Think about the opposite of this when you just go for the sale how does your customer feel?  Yes if they have a burning need to solve a problem right now then you just have helped them find the relief they were looking for.   But think about this, you just let a customer go, on top of that one that has a burning need to solve a problem and you just let him/her go?  Yeah you just made that quick $20 commission but lost out on a customer that might have bought 3-4 other products off of you.  Think about how much money or time you just spent trying to acquire that customer and you just tossed them off to someone else and allowed them to build the relationship.  As you go forward keep this in the back of your mind, I know this might not work in other markets and you might need to get a little creative with this but at least make it part of your core business plan.  Trust me there will be more on this subject in the months to come and I will share with you some techniques you can use in this relationship building process.

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