Matt’s Lifestyle Mission

I know in my business I’m trying to find even more innovative ways to drive potential customers to my offers.  Since I have spent most of my last 5 years online in the PPC arena I one day found myself asking a very important question.  I asked myself why I was seeing my bids rise on my PPC campaigns and my profit start to shrink and why I wasn’t trying to expand my advertising venture out there.  I’ll get back to what out there means but seriously I have been doing SEO and PPC to drive some good profits to my websites and cost per action offers.  But one area I had dropped all together was offline advertising, I used to do some postcard marketing years ago when I had my computer consulting business.  I though if I can drive people to my offer through traditional online marketing then I should be able to take my formula and apply it to the outside world.  I dusted off a old postcard marketing course I had used years ago and after reading it found that I wanted to see if any new techniques were being applied to this age old advertising medium.  I went over to the Warrior Forum and went searching for some postcard marketing courses and I hit pay dirt when I found a course titled Postcard Power Marketing by Matthew Olson.  The original course I had was good but Matthew put his own spin on the topic and gave me some great ideas.  So here I am testing using postcards to drive customers to my CPS & CPA offers.  So far using some of the money saving ideas suggested in the WSO I was able to cut the cost of my postcard mailings by 33%.  My first campaign I sent out resulted in a 3% conversion rate and brought me in a whole lot more in profits than I expected.  As I type this article I’m working on my next offline campaign and will share with you the results once they come in.  If your marketing the same old way try to break things up and try something new, with the results I had with my postcard marketing campaign I’m sure to think of some other ways I can drive traffic.

I know it has been awhile since my last post and there is a very good reason for the delay.  One thing I have noticed on the “Information Superhighway” is that there is so much minutiae out there that you have to take steps to filter it from your day or it will consume you.  If you’re not careful then the information itself will overload your brain and prevent you from getting things done that you need to be doing to move your business forward.  Are you the one that has a little application on your computer or iPhone to monitor every Web 2.0 feed that you have signed up to?  You know those little micro blogs on what your friends are eating for dinner or doing that very moment?  Are you getting to many emails in your inbox because you keep signing up to get more and more information about the subject you are researching?  Do you sit for hours every night reading every article or blog post and felling that there are so many opinions and information out there you never get a solid answer to any of your questions?  Well it is time you stopped and started taking action; this is one main reason why I have not updated my blog in a few months.
As I was searching for a way to create a new self sustaining business I let myself get sidetracked.  I have some advice for any of you getting ready to go into business with others, stop what you’re doing and perform a gut check.  While I was away I was about to start a business with some very talented individuals who unfortunately were headed in a direction not in line with what I truly wanted.  In the beginning I had a gut feeling that it wasn’t going to work but I forged on and just ignored it.  Eventually after I made a decision to step away, I forced myself to stop thinking about it and allowed myself to do some hard soul searching.  When I did this I could clearly feel my gut telling me it was all wrong, to stop and get back on the path I decided to follow on my life’s journey.  It was a bit disheartening to finally make the decision to put a stop to it but if can’t be true to my own dreams then why try to force something that wasn’t meant to be.  Every get that feeling where something subconsciously holds you back, well in this case I was wondering why I could not force myself to take any action to move the business forward, it was my gut getting in the way.
A formula for success I have always found to be fairly simple but very effective to achieving what you want out of life is this.  When in doubt, facing fear, uncertainty or what seems like an insurmountable obstacle just force yourself to move forward and take massive action.  But always remain true to yourself, the vision you have set for your future and listen carefully to what your gut is telling you.  If you are true to these tenants then you will achieve success in anything that you do.  Remember what Thomas Alva Edison said “Genius is 1 percent inspiration and 99 percent perspiration.”  You could easily substitute the word genius for success in that quote.   No doubt Thomas was one of the great minds of our time and is considered by many to be a success.  I leave you here is one other quote Mr. Edison left us with “I never did anything worth doing by accident, nor did any of my inventions come by accident. They came by work.”